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Overview: Volcom is a youth-oriented action sports brand founded in 1991 by Richard Woolcott, Tucker Hall, and Troy Little. The company is headquartered in Costa Mesa, California, and is known for its high-quality skateboarding, surfing, snowboarding, and BMX apparel and equipment.
Name: The name "Volcom" is an acronym for "Vision of Liberation Through Connectivity and Music." The brand's founders wanted to create a lifestyle brand that emphasized unity, creativity, and self-expression.
Product Line: Volcom offers a wide range of products, including t-shirts, hoodies, hats, board shorts, wetsuits, and snowboard gear. The brand is known for its bold graphics, vibrant colors, and high-quality materials.
Associations: Volcom has long been associated with the action sports industry, partnering with top pro athletes and events such as the X Games, the Malibu Film Festival, and the Vans Triple Crown of Surfing.
Sustainability: In recent years, Volcom has made a commitment to sustainability, implementing eco-friendly practices in its operations and supply chain, such as using recycled materials, reducing waste, and promoting environmental awareness.
Philosophy: Volcom's brand philosophy is centered around the idea of "A Volcom Day" - a concept that encourages individuals to live life to the fullest, push limits, and never settle for the status quo.
Innovation: Volcom is known for its innovative products, including the development of new materials, designs, and technologies. The brand has also partnered with top universities and research institutions to advance the sport of action sports.
Acquisition: In 2005, Volcom was acquired by Quiksilver Inc., a leading surf and snowboard company. Today, Volcom operates as a division of Quiksilver Inc.
Overall, Volcom is a respected and iconic brand in the action sports industry, known for its bold style, commitment to innovation, and dedication to sustainability.
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