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Reebok! Here are some key points about the brand:
History: Reebok is a global athletic footwear and apparel company that was founded in 1895 in Bolton, England by Joseph William Foster. Initially, the company was called J.W. Foster and Sons, and it was known for producing athletic shoes with spikes.
Name Change: In 1958, two of Foster's grandsons, Joe and Jeff, formed a new company called Reebok, which was named after a type of antelope called the "rhebok".
Innovations: Reebok is credited with several innovations in athletic footwear, including the introduction of the first aerobic shoe in 1982, which was designed for women's fitness classes.
Acquisitions: In 2005, Reebok was acquired by Adidas, another major sportswear brand, for $3.8 billion.
Product Lines: Reebok is known for its diverse range of products, including:
Sponsorships: Reebok has sponsored several high-profile athletes and teams, including:
Marketing: Reebok has run several successful marketing campaigns, including "Life is not a spectator sport" and "Be more human", which focus on encouraging people to live an active, healthy lifestyle.
Overall, Reebok is a well-known brand that has built a reputation for producing high-quality athletic footwear and apparel, while also promoting a healthy and active lifestyle.
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